Cultivating bonds of true connection since its inception— bringing people together through the power of conversation, whether over a meal, beer or at a bar, or a moment of leisure—Central de Cervejas (SCC - Sociedade Central de Cervejas e Bebidas), part of the HEINEKEN group, celebrates the launch of a new social impact platform: “Juntar os Mundos.”

This platform focuses on bringing people closer through the power of conversation and, above all, the power of action—namely, corporate volunteering.

Aligned with the corporate strategy and the sustainability pillars of the “Brew a Better World – Produzir um Mundo Melhor” program, the initiative brings the company’s purpose to life: to create the joy of true togetherness to inspire a better world.

The platform also includes Central de Cervejas’ volunteering program, with a strong emphasis on corporate volunteering. The goal of the program is to foster an increasingly compassionate and close-knit organizational culture, generating a positive and meaningful impact on society.